Way to Grow: A story of love

Way to Grow: A story of love from Adam Reynolds on Vimeo.

Way to Grow is quickly becoming the premier early learning advocate and provider in Minneapolis. This video was created to help tell the story of how it all started in a little yellow house in North Minneapolis. It was concepted and written to have a storybook feel — a device Way to Grow implements to teach families. It also gave me the honor of working with a longtime favorite musician, Chan Poling.

Concept: Adam Reynolds, Lindsay Fischer, Jennifer Levreault. Copy: Adam Reynolds. Animation: Make. Music: Chan Poling.