Way to Grow is quickly becoming the premier early learning advocate and provider in Minneapolis. This video was created to help tell the story of how it all started in a little yellow house in North Minneapolis. It was concepted and written to have a storybook feel — a device Way to Grow implements to teach families. It also gave me the honor of working with a longtime favorite musician, Chan Poling.
Concept: Adam Reynolds, Lindsay Fischer, Jennifer Levreault. Copy: Adam Reynolds. Animation: Make. Music: Chan Poling.