Category Archives: Uncategorized
Life Time Athletic: Diamond Fight Night from Adam Reynolds on Vimeo. Director/Editor: Juan Antonio del Rosario; Creative Director/Copywriter: Adam Reynolds; Designer: Mike Hagan On a cold November night in downtown Minneapolis, 14 of Minneapolis’s greatest Golden Gloves boxers went round to round, fist to fist, blow to blow — competing for nothing more than great pride and respect. Created exclusively for Life Time Athletic Diamond Members, Diamond Fight Night proved to be an exciting event filled with great fights, great food, … Continue reading
Way to Grow: A story of love from Adam Reynolds on Vimeo. Way to Grow is quickly becoming the premier early learning advocate and provider in Minneapolis. This video was created to help tell the story of how it all started in a little yellow house in North Minneapolis. It was concepted and written to have a storybook feel — a device Way to Grow implements to teach families. It also gave me the honor of working with a longtime … Continue reading
Copywriter Adam Reynolds seeks out recognition for his un-credited work he found featured on the cover of CMYK Magazine. Everything’s okay. This is one he’ll get through. Continue reading
Artist Craig Frazier had a fun idea: illustrate different scenes for a year, and let the world write the captions. As a hack writer, I couldn’t wait to try my hand at this. While I’m not the greatest artist, I loved the idea of adding my words and collaborating online. And with someone I’ve never met. Somehow, I managed to almost get the featured headline right from the start. Maybe only 10 people were submitting captions at the time. I … Continue reading
Every so often, I get to work on projects that not only reward me creatively, but reward the community as well. My latest project was just that. I had the great opportunity to rebrand Way to Grow, a Minneapolis nonprofit organization that focuses on early learning within the homes of the most isolated families. Before August, I knew little about early-childhood learning. Now I’m scared for the future of our nation. Luckily, there’s an organization like Way to Grow looking … Continue reading
This fall, my design partner and friend, Jon Stone, and I were asked to create a campaign for a nonprofit group that collects used bikes to give to kids. The organization, aptly named “Free Bikes 4 Kidz,” looked to build on its initial bike drive one year ago. Having collected 250 bikes in 2 weeks last year, we were excited to see how our efforts could help this year. With a notebook full of great ideas, one little dude stood … Continue reading