I developed the idea of 20•33 wine as part of a student project for my designer Marta Harding while she was at SCAD. 20•33 represents the years of the prohibition, 1920–1933. The wine labels and copy were created to resemble actual newspaper articles that could have happened during the Prohibition era. The bottles came packaged in a wooden crate to resemble bottle hidden in a dark basement — out of sight of angry, sober policemen. This campaign has been featured on TheDieline.com, the cover of CMYK magazine, and on countless design blogs. Creative Director/Copywriter: Adam Reynolds. Designer: Marta Harding
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