To launch the new line of Ayomi Yoshida products at Target, I worked with Black Design to create a campaign that wasn’t just breakthrough, but embodied the essence of Ayomi’s work. Shop Etc. magazine was “wrapped” in an Ayomi Yoshida design, while the inside cover advertised her product at Target. A door drop hit homes in Target neighborhoods and gave residents an instant connection to Ayomi — including actual gift wrap samples and origami paper and instruction to make a crane — the Japanese symbol for peace. Ayomi Yoshida for Target. Copywriter: Adam Reynolds. Agency: Black Design.