I was hired to help develop the new master brand strategy for Life Time — The Healthy Way of Life Company. By creating the tagline, “I CAN DO IT ALL IN MY LIFETIME,” I was able to set the tone for future marketing efforts for the company — and inspire all those who engaged it. So far the response has been incredible. It has not only been noticed by members and the general public, but it has been recognized by major advertising award shows. Copywriter: Adam Reynolds