When starting at Life Time and after rebranding the company, I noticed its social media platforms didn't reflect the voice and look of the new brand properly. I asked my designer to help me out in doing something about it. I wrote a bunch of headlines, and he threw them on the limited photography we already had in our asset library. In the end, it was a project that took a few hours to complete that set the company up for success for weeks.
Designer: Mike Litecky
